Launch
From idea to first customers.
Usually holding you back
- No live product, or a slow, fragile one
- No tracking, so no data
- Unclear offer and pricing
What we focus on
- MVP or store build
- Fast, mobile-first site
- Analytics from day one
Grow the business, not just the website
A great product is only the start. We look at your whole growth system, from technology to traffic to operations, and fix what will hold you back next.
Where are you now?
Every stage of growth needs something different
What gets a business its first customers is not what takes it to scale. Here is what we usually see, and what we focus on, at each stage.
Traction
Finding channels that work.
Usually holding you back
- Traffic but few sales
- Guessing which channel works
- Site invisible on Google
What we focus on
- SEO foundations
- First Meta and Google tests
- Conversion fixes
Growth
Scaling what works.
Usually holding you back
- Rising cost per customer
- Customers buy once and leave
- Manual work piling up
What we focus on
- CRO and A/B testing
- Email and SMS retention
- New channels such as Snapchat
- AEO and GEO
Scale
Growing without breaking.
Usually holding you back
- Site slows at peak traffic
- Data spread across tools
- Every task needs a new hire
What we focus on
- Cloud and performance
- AI and workflow automation
- Dashboards and attribution
Our scalability framework
Five layers every scaling business needs
Growth usually stalls in one layer at a time. We find the weakest one, fix it, then move to the next.
Signs it is holding you back
- Pages slow down at busy times
- Outages during launches or sales
- Every change feels risky
What we do
- Architecture and code review
- Performance and Core Web Vitals
- Cloud, monitoring and CI/CD
Signs it is holding you back
- High cart or form abandonment
- Good traffic, low sales
- Unclear product pages
What we do
- Funnel and checkout audits
- Landing page redesign
- A/B testing and email flows
Signs it is holding you back
- Organic traffic is flat
- Competitors appear in AI answers, you do not
- No featured snippets
What we do
- Technical and content SEO
- AEO: answers and schema
- GEO: AI assistant visibility
Signs it is holding you back
- Cost per customer keeps rising
- No clear attribution
- Relying on one channel
What we do
- Meta, Google and Snapchat ads
- Pixel and conversion API tracking
- Creative testing and budget mix
Signs it is holding you back
- Spreadsheets and copy-paste work
- Slow replies to customers
- Data spread across tools
What we do
- AI assistants and automation
- System integrations
- Dashboards and reporting
Search has changed
SEO, AEO and GEO explained
Customers now find businesses through search results, answer boxes, voice assistants and AI chat. Each needs a slightly different approach.
| SEOSearch engine optimisation | AEOAnswer engine optimisation | GEOGenerative engine optimisation | |
|---|---|---|---|
| Goal | Rank your pages in search results | Be chosen as the direct answer | Be cited and recommended by AI assistants |
| Where it shows | Google and Bing results | Featured snippets, People Also Ask, voice assistants | ChatGPT, Gemini, Perplexity, Google AI Overviews |
| What it rewards | Relevance, authority and technical health | Clear, concise answers to specific questions | Trustworthy, consistent and citable information about your brand |
| Key work | Technical fixes, content, internal links, page speed | Question research, FAQ content, schema markup | Entity consistency, factual content, AI crawler access, llms.txt |
We run all three together, because the same well-structured content serves search engines, answer boxes and AI assistants. See search services
Paid advertising
Choosing the right ad channels
Each platform reaches people in a different mindset. Most businesses grow fastest with a deliberate mix, tracked to revenue.
Google Ads
Best for capturing demand
Reach people at the moment they search for what you sell. Strong for high-intent services and e-commerce.
- Search campaigns
- Shopping and Performance Max
- YouTube and Display
- GA4 conversion tracking
Meta Ads
Best for discovery and retargeting
Put visual creative in front of new audiences on Facebook and Instagram, then bring visitors back to buy.
- Prospecting and lookalikes
- Retargeting
- Catalogue and dynamic ads
- Pixel and Conversions API
Snapchat Ads
Best for reaching younger audiences
Full-screen vertical video for brands whose customers skew younger, from awareness to product sales.
- Single image and video ads
- Story and Collection ads
- Dynamic product ads
- Snap Pixel and Conversions API
Scalability review
Find out what will break first
We review your business across all five layers and give you a prioritised 90-day roadmap. Then our team can implement it with you, or hand it to yours.
- Site speed, uptime and architecture
- Analytics and tracking accuracy
- Funnel and checkout conversion
- SEO, AEO and GEO visibility
- Ad account structure and spend
- Cost per customer and lifetime value
- Email, SMS and retention
- Manual work ready for automation
Ready to grow?
Book a free 30-minute call. We will look at where you are now and what will move the numbers next.