SaaS Platforms
Multi-tenant dashboards, subscription billing, authentication and admin tools, built to grow with you.
Learn moreSoftware house in Essex, UK
We turn ideas into products people pay for.
Bugs n Code builds SaaS platforms, apps and online stores, then grows them with SEO, AI search visibility and paid ads. One senior team, from first sketch to scale.
- Products delivered
- 40+
- Typical MVP
- 3–8 weeks
- Client retention
- 98%
What we do
One partner to build, sell, get found, grow and scale
Most companies juggle a developer, a web agency, an SEO consultant and an ads freelancer. We bring the whole journey together in one senior team.
Services
What we can do for you
20 services across engineering, e-commerce, search, advertising and scalability.
Web & Mobile Apps
Fast, secure web apps in React, Next.js and Vue, and iOS and Android apps from one codebase.
Learn moreShopify & WooCommerce
Custom stores, marketplaces, checkout and payment flows designed to convert.
Learn moreSEO, AEO & GEO
Be found on Google, in answer boxes and voice search, and recommended by AI assistants.
Learn morePaid Advertising
Campaigns tracked to revenue on the platforms your customers use every day.
Learn moreScalability Consulting
A structured review of your tech, funnel, marketing and operations, with a 90-day plan to scale.
Learn moreAI & Automation
Assistants, recommendations and automated workflows that remove repetitive work.
Learn moreAnalytics & Tracking
GA4, Tag Manager and dashboards that show exactly what drives revenue.
Learn moreCloud & Performance
Fast, reliable infrastructure that stays online when traffic spikes.
Learn moreWhy choose us
Work that holds up long after launch
We care about how things are built and whether they make money, not just whether they ship.
Code your team can build on
Every change is tested and peer-reviewed before it ships: readable, documented and easy to extend long after handover.
Found in search and AI answers
SEO, AEO and GEO together, so customers find you on Google and when they ask an AI assistant.
Every campaign tracked to revenue
Pixels, conversion APIs and GA4 set up properly, so you know which channel actually pays.
Progress you can see, every week
Clear milestones, regular demos and honest updates, with every decision tied back to your business goals.
Selected work
Recent projects
A selection of client work. Client names are withheld where NDAs apply.
SaaS · FinTech
Invoice automation platform
A complete billing SaaS built from scratch, with subscriptions, Stripe integration and multi-currency invoicing.
2.4k active users
6 weeks to launch
E-commerce · Shopify
Luxury skincare brand
Custom Shopify theme, Meta pixel and email flows for a premium skincare label.
340% ROAS in month one
Mobile · Health
Fitness tracking app
Flutter app for iOS and Android with wearable device sync.
12k downloads in month one
Interface previews are representative illustrations of the delivered products.
Technology and expertise
A modern toolkit, chosen with purpose
We pick tools that fit your product and your budget, favouring proven, well-supported technology that stays maintainable.
Interfaces that feel fast on every screen.
Component-driven front ends, built to work well on desktop, tablet and mobile.
- ReactComponent-driven UI
- Next.jsFast, SEO-friendly sites
- VueProgressive front ends
- TypeScriptType-safe codebases
- HTML & CSSAccessible markup
- FigmaDesign and prototyping
Reliable services behind every product.
Secure APIs, sensible data models and integrations that hold up under load.
- Node.jsAPIs and services
- REST APIsClean integrations
- PostgreSQLRelational data
- MySQLWordPress and WooCommerce data
- StripePayments and billing
- AuthSign-in and permissions
One codebase, two app stores.
Cross-platform apps that feel native on iOS and Android.
- FlutterCross-platform apps
- React NativeShared React code
- Push notificationsRe-engagement
Stores built to sell.
The platforms and payment tools behind high-converting online stores.
- ShopifyHosted commerce
- WooCommerceWordPress commerce
- StripePayments
- WordPressContent and CMS
- Email & SMSRetention flows
Every click measured.
The ad platforms and analytics tools we use to grow and measure.
- Google Analytics 4Analytics
- Tag ManagerTracking
- Search ConsoleSEO data
- Meta AdsFacebook and Instagram
- Google AdsSearch, Shopping, YouTube
- Snapchat AdsVertical video
- Looker StudioDashboards
- Schema.orgStructured data
Infrastructure that stays online.
Hosting, delivery and monitoring that keep products fast and available.
- CloudflareDNS, CDN and security
- VercelFront-end hosting
- Linux VPSDedicated hosting
- GitHubCode and CI/CD
- DockerContainers
- MonitoringUptime alerts
How we work
A clear process from first call to launch
Four stages, no black boxes. You always know what is being built and why.
-
01
Discover
We talk through your goals, budget and timeline, and tell you honestly what is realistic.
Free 30-minute call -
02
Design
Wireframes and a clickable prototype, so you see what you are getting before serious code is written.
Prototype in week one -
03
Build
Short sprints with regular updates and staging links you can click through yourself.
Daily progress updates -
04
Launch and grow
Deployment, analytics, ad campaigns and SEO. We stay on until real users are showing up.
Ongoing support
Growth and scalability
Scaling is a system, not a single campaign
- TechnologyCan your site or app handle ten times the traffic without slowing down?
- ConversionAre visitors turning into customers, or leaking out of the funnel?
- VisibilityCan customers find you on Google and in AI answers?
- AcquisitionCan you buy customers profitably on Meta, Google and Snapchat?
- OperationsCan the business grow without hiring for every repetitive task?
40+Products delivered
98%Client retention
3Offices
24hAverage response time
“We'd been through two agencies before Bugs n Code. Both took our money and delivered half-finished products. These guys shipped our entire SaaS in five weeks — and stayed on to run our Meta ads. Night and day difference.”
FAQ
Common questions
Anything else? Call +44 7751 032366 or email connect@bugsncode.com.
How long does it take to build an MVP?
Most MVPs launch in 3 to 8 weeks, depending on scope. You will see wireframes and a clickable prototype in the first week, and staging links throughout the build.
How do you price projects?
Fixed scope or transparent hourly, whichever suits you. You will receive a written proposal within 48 hours of the discovery call, with no surprise invoices.
What is the difference between SEO, AEO and GEO?
SEO helps your pages rank in search results. AEO (answer engine optimisation) structures your content so it is chosen as the direct answer in featured snippets and voice assistants. GEO (generative engine optimisation) helps AI assistants such as ChatGPT, Gemini and Perplexity understand, cite and recommend your brand. We usually run all three together.
Which ad platform should I use: Meta, Google or Snapchat?
It depends on your customers. Google Ads captures people already searching for what you sell. Meta Ads are strong for discovery and retargeting with visual creative. Snapchat reaches younger audiences with vertical video. We recommend a channel mix after reviewing your product, margins and audience.
Do you work with existing Shopify or WooCommerce stores?
Yes. We redesign themes, add features, fix speed issues, migrate between platforms and run growth work such as conversion optimisation, SEO and paid ads on stores that are already live.
What is a scalability review?
A structured look at your technology, conversion funnel, marketing channels and operations to find what will break as you grow. You get a prioritised 90-day roadmap, and our team can implement it with you.
Who will I actually work with?
The people building your product. Projects are run by small, senior-led teams of 4 to 6 people across design, engineering and growth, with no account-manager middlemen.
Do you support the product after launch?
Yes. We set up analytics, run ad campaigns and tune SEO after go-live, and we stay on for ongoing development. There are no long-term contracts.
Start a project
Let's build something that lasts
Starting something new, growing an existing store or ready to scale? Tell us about it and we will help you plan the right path.
Call or WhatsApp us+44 7751 032366
Email usconnect@bugsncode.com